Subaru Love Promise

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart
The Subaru Love Promise
 The Subaru Love Promise

Love Promise Stories from Victory Subaru

Pet Adoption Saturday  –  Brandon B

Pet Adoption Saturday

It all started with our Share the Love event at Victory Subaru when we picked Cold Nose Warm Heart animal rescue as our local charity. We found at the time of our event there was a great need for not only homes, but supplies for the animals that were waiting to be adopted. We discovered that a large number of these animals are fostered in private homes and we were hoping that through the collection of these items at the dealership we could help offset the cost of fostering our furry friends until they found their new homes. We had other special events to raise awareness for the animals that are in need of forever homes. One example was a local radio station-sponsored "Cutest pet" photo contest, in which the grand prize was a flat screen television. We found the use of social media and the radio station helped us to nearly double out attendance at our second adoption event. Throughout the year, our events have been growing. Not only in success, but in the number of vendors and organizations that participated. New organizations such as Somerset Rescue Center, Franklin Animal Shelter, Second Chance for Animals, and County Veterinary Hospital have joined forces with us. We, at Victory Subaru, are very proud of our community involvement not only with pet adoption, but also with other community events and non-profits.