What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Victory Subaru

Subaru and Victory Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Delivering Warmth  –  MIchelle E

Employees of Victory Subaru delivered blankets and care cards to Steeplechase Cancer Center on July 19th and truly spread the warmth. Employees had the opportunity to hand deliver blankets to some patients and it is without doubt that this donation was greatly appreciated by not only the patients but the hospital as well. It is often times the donations and notes/thoughts from "strangers" that mean the most to patients during their treatment.

Thank you Victory Subaru!  –  Deirdre B

“We are so grateful to Victory Subaru in Somerset, NJ for donating 80 blankets, craft kits and care cards to our cancer patients. They took the time to personally deliver blankets to patients in our infusion suite and our inpatient pavilion. Their generosity will bring comfort and hope to so many during a very challenging time in their lives.” – Deirdre Blaus, director, Steeplechase Cancer Center, Robert Wood Johnson University Hospital Somerset

Subaru and NWF Love the Earth!  –  David F

A big thank you to Subaru and the Baker family for their generously helping the earth!

Pet Adoption Saturday  –  Brandon B

It all started with our Share the Love event at Victory Subaru when we picked Cold Nose Warm Heart animal rescue as our local charity. We found at the time of our event there was a great need for not only homes, but supplies for the animals that were waiting to be adopted. We discovered that a large number of these animals are fostered in private homes and we were hoping that through the collection of these items at the dealership we could help offset the cost of fostering our furry friends until they found their new homes. We had other special events to raise awareness for the animals that are in need of forever homes. One example was a local radio station-sponsored "Cutest pet" photo contest, in which the grand prize was a flat screen television. We found the use of social media and the radio station helped us to nearly double out attendance at our second adoption event. Throughout the year, our events have been growing. Not only in success, but in the number of vendors and organizations that participated. New organizations such as Somerset Rescue Center, Franklin Animal Shelter, Second Chance for Animals, and County Veterinary Hospital have joined forces with us. We, at Victory Subaru, are very proud of our community involvement not only with pet adoption, but also with other community events and non-profits.