What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Victory Subaru

Subaru and Victory Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Delivering Warmth  –  MIchelle E

Employees of Victory Subaru delivered blankets and care cards to Steeplechase Cancer Center on July 19th and truly spread the warmth. Employees had the opportunity to hand deliver blankets to some patients and it is without doubt that this donation was greatly appreciated by not only the patients but the hospital as well. It is often times the donations and notes/thoughts from "strangers" that mean the most to patients during their treatment.

Thank you Victory Subaru!  –  Deirdre B

“We are so grateful to Victory Subaru in Somerset, NJ for donating 80 blankets, craft kits and care cards to our cancer patients. They took the time to personally deliver blankets to patients in our infusion suite and our inpatient pavilion. Their generosity will bring comfort and hope to so many during a very challenging time in their lives.” – Deirdre Blaus, director, Steeplechase Cancer Center, Robert Wood Johnson University Hospital Somerset

Subaru and NWF Love the Earth!  –  David F

A big thank you to Subaru and the Baker family for their generously helping the earth!

Pet Adoption Saturday  –  Brandon B

It all started with our Share the Love event at Victory Subaru when we picked Cold Nose Warm Heart animal rescue as our local charity. We found at the time of our event there was a great need for not only homes, but supplies for the animals that were waiting to be adopted. We discovered that a large number of these animals are fostered in private homes and we were hoping that through the collection of these items at the dealership we could help offset the cost of fostering our furry friends until they found their new homes. We had other special events to raise awareness for the animals that are in need of forever homes. One example was a local radio station-sponsored "Cutest pet" photo contest, in which the grand prize was a flat screen television. We found the use of social media and the radio station helped us to nearly double out attendance at our second adoption event. Throughout the year, our events have been growing. Not only in success, but in the number of vendors and organizations that participated. New organizations such as Somerset Rescue Center, Franklin Animal Shelter, Second Chance for Animals, and County Veterinary Hospital have joined forces with us. We, at Victory Subaru, are very proud of our community involvement not only with pet adoption, but also with other community events and non-profits.