About Victory Subaru in Somerset, New Jersey



Why Buy From Victory Subaru
1233 New Jersey 27 | Somerset, NJ 08873

What Our Recent Customers Say

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yzzz

dealerrater
15 hours ago

I just picked up a Forester this past weekend, and I couldn't have asked for a better, smoother experience! Maria was just AWESOME. She let me know when the color I wanted came in, and basically got...

Laurasmithrn9110

dealerrater
19 hours ago

Ivan was very knowledgeable about the car and was accommodating to our requests. We are very happy with the purchase and the experience.

ianrox

dealerrater
19 hours ago

This is my second new car I purchased from Victory Subaru, and I would gladly recommend anyone else who is interested to not hesitate!

B Martinak

dealerrater
6 days ago

Amazing experience. Great deal, great people, the best experience we;ve ever had buying a car.

Anonymous

dealerrater
6 days ago

Excellent service. Buying experience was pleasant and with no pressure. Sales people provided different buying options, very quickly.

ajd2590

dealerrater
1 week ago

Smooth transaction and helpful customer service. Highly recommend visiting to view their inventory and purchase a car.

hust.jtt

dealerrater
1 week ago

I bought a Subaru Forester 22 from Victory Subaru. It's a nice experience. Eder helped me choose the car and go over all the process. He is super helpful, as well as all the other staff there!

Mtolivieri

dealerrater
1 week ago

Purchasing or leasing a car is most peoples dread. Not sure why that is and why the process can’t be changed. But greatful that I was I introduced to Maria, my sales person at Victory. I was in the...

Rosalia

dealerrater
2 weeks ago

I had a great experience buying my first Brand New Subaru! Bilal Akmal was very kind and helpful. He showed me all the things I needed to know about my car. Everyone was friendly there. The manager...

Mrslpierre

dealerrater
2 weeks ago

Wonderful service and very knowledgeable. Highly recommend both dealership and Ivan. Ivan know a lot about the vehicle and made me feel great about my purchase.

Mrslpierre

dealerrater
2 weeks ago

Honestly this is the best car buying experience that I’ve ever had. I went to Subaru dealership to buy a car for my teenage daughter. We chose Subaru because they had the highest safety rating on...

Foolock

dealerrater
2 weeks ago

Got the new wrx! Amazing salesman! Really good experience there. Hoping to get the next one from here!

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

Meet Our Staff

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Get the Automotive Assistance You Deserve with a Smile at Victory Subaru

When you come in to Victory Subaru, we'll make you our number-one priority from the moment you arrive to the moment you leave. Whether you hail from the Somerset, Princeton, Piscataway Township, East Brunswick, North Brunswick Township, South Brunswick, Edison, and the greater Philadelphia and New York areas or anywhere else beyond, our goal is to give you the satisfaction we know you deserve.

Stress-Free Car Shopping

Our wide selection of both new and used vehicles will be sure to please. With popular models like the Forester, Legacy, Impreza, BRZ, WRX, Outback, and Crosstrek ready to be discovered, drivers of all types will find just what they've always been looking for at affordable prices.

Trusted Finance Managers & Service Team

If you have a budget, we have a solution! Our financial staff will work with you to secure a loan or Subaru lease that meets your budgeting requirements. 

When you find yourself in need of some repairs or routine maintenance, make an appointment with our service center technicians and they'll get you in at a time that fits your busy schedule

Your Source for Genuine Subaru Parts

Looking for some genuine Subaru parts for an at-home DIY project? We know that some drivers like to take repairs into their own hands, so check out our parts department to get the exact piece or accessory on your list. From brakes, to oil filters, to rotors, to axels, we've got you covered.

Victory Subaru

Now that you've read all about what we can do for you, come in to our Somerset, NJ location and experience it for yourself! We serve all drivers from the North Brunswick, Old Bridge, Edison, Woodbridge, and Princeton, NJ areas, and can't wait to make your day all the brighter.

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

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About Subaru

Subaru is a Japan-based automaker whose recent offerings are both practical and fun to drive. The automaker crafts vehicles whose all-wheel-drive powertrains and available turbochargers facilitate sharp performance. Incongruously, most Subaru vehicles are discreet and versatile enough to serve as competent family haulers, and the brand is known for boasting some of the best crash test scores in the automotive world.

The 1950s

In the early 1950s, a collection of Japanese companies joined to form Fuji Heavy Industries Ltd. Its automotive division came to be known as "Subaru," which is a Japanese word meaning "unite." In 1954, the first Subaru car was unveiled. Powered by a four-cylinder engine, the P-1 (its name was later changed to the Subaru 1500) boasted a front-wheel wishbone-type independent suspension and was the first car to feature a monocoque body designed in Japan. Sales were suspended due to challenges associated with funding and support, but Subaru soon resolved its difficulties and rolled out a sibling for its first-born; the 360 was introduced in 1958. Dubbed the Ladybird because of its ladybug shape, the compact 360 proved immensely popular, and remained in production for 12 years.

The 1960s

The 1960s saw the launch of the first Subaru truck. Based on the Subaru 360 platform, the Sambar minitruck offered both compact dimensions (a must for Japan's crowded, narrow streets) and an extremely spacious cargo bed. The truck was soon joined by the Sambar Light Van, a compact van built for both commercial and leisure use. In 1966, the automaker rolled out the 1000, a car that holds the distinction of being the first vehicle to use the drive technology that is the linchpin of current Subaru models: a front-wheel-drive system coupled to a horizontally opposed engine. This setup offered many advantages in handling and performance. By the end of the decade, Subaru North America had been founded, and exports to the United States had begun.

The 1970s

Subaru started the '70s with the introduction of the GL/DL (called the Leone in other markets). The sedan (it was soon joined by a coupe and a station wagon) broke new ground by offering four-wheel-drive (4WD) capability. Up until then, 4WD had only been offered in off-road-oriented vehicles. Coveted for use in the snow and in hilly regions, the GL and DL also benefited from the increasing popularity of outdoor sports like skiing and fishing, and went on to become the world's top-selling 4WD vehicle. In 1977, Subaru rolled out the successful Brat; based on the GL, it was a small car-based pickup whose cargo bed featured a pair of jump seats. More and more, young people were seeking a vehicle designed for an outdoorsy lifestyle, and the rugged Brat was perfectly in step with their needs.

The 1980s

Subaru continued to offer versatile but slightly quirky vehicles through the '80s. It developed the world's first electronically controlled continuously variable transmission. The technology made its debut later that decade in a new Subaru, the tiny Justy economy car. By the end of the '80s, Subaru had given birth to the Legacy, which replaced the outgoing GL/DL (now called the Loyale in the U.S.). Available as both a wagon and a sedan, the Legacy placed an emphasis on performance.

The 1990s

The automaker made a name for itself in motorsports in the 1990s by being the first Japanese marque to win the Manufacturers' title at the World Rally Championship three years in a row. The Subaru family continued to grow during this decade, with the addition of the high-performance SVX, the popular Legacy-based Outback wagon and the sporty Impreza. In the late '90s, General Motors acquired a 20 percent stake in parent company Fuji Heavy Industries (FHI) with the aim of strengthening its presence in foreign markets. This affiliation didn't last long, however, and Toyota currently owns a small percentage of FHI.

Today & Beyond

Today, Subaru's lineup includes everything from compact trucks to family-friendly wagons to high-performance cars such as the WRX STi. The brand is hailed as a top pick for enthusiasts seeking vehicles that offer a shot of utility with their performance thrills.
  1. Victory Subaru

    1233 New Jersey 27
    Somerset, NJ 08873

    • Sales: 732-846-7222
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Get in Touch

  • Contact our Sales Department at: 732-846-7222
  • MondaySHOWROOM OPEN - 9:00am - 8:00pm
  • TuesdaySHOWROOM OPEN - 9:00am - 8:00pm
  • WednesdaySHOWROOM OPEN - 9:00am - 8:00pm
  • ThursdaySHOWROOM OPEN - 9:00am - 8:00pm
  • FridaySHOWROOM OPEN - 9:00am - 6:00pm
  • SaturdaySHOWROOM OPEN - 9:00am - 5:00pm
  • SundayClosed