About Victory Subaru in Somerset, New Jersey



Why Buy From Victory Subaru
1233 New Jersey 27 | Somerset, NJ 08873

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Get the Automotive Assistance You Deserve with a Smile at Victory Subaru

When you come in to Victory Subaru, we'll make you our number-one priority from the moment you arrive to the moment you leave. Whether you hail from the Somerset, Princeton, Piscataway Township, East Brunswick, North Brunswick Township, South Brunswick, Edison, and the greater Philadelphia and New York areas or anywhere else beyond, our goal is to give you the satisfaction we know you deserve.

Stress-Free Car Shopping

Our wide selection of both new and used vehicles will be sure to please. With popular models like the Forester, Legacy, Impreza, BRZ, WRX, Outback, and Crosstrek ready to be discovered, drivers of all types will find just what they've always been looking for at affordable prices.

Trusted Finance Managers & Service Team

If you have a budget, we have a solution! Our financial staff will work with you to secure a loan or Subaru lease that meets your budgeting requirements. 

When you find yourself in need of some repairs or routine maintenance, make an appointment with our service center technicians and they'll get you in at a time that fits your busy schedule

Your Source for Genuine Subaru Parts

Looking for some genuine Subaru parts for an at-home DIY project? We know that some drivers like to take repairs into their own hands, so check out our parts department to get the exact piece or accessory on your list. From brakes, to oil filters, to rotors, to axels, we've got you covered.

Victory Subaru

Now that you've read all about what we can do for you, come in to our Somerset, NJ location and experience it for yourself! We serve all drivers from the North Brunswick, Old Bridge, Edison, Woodbridge, and Princeton, NJ areas, and can't wait to make your day all the brighter.

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

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About Subaru

Subaru is a Japan-based automaker whose recent offerings are both practical and fun to drive. The automaker crafts vehicles whose all-wheel-drive powertrains and available turbochargers facilitate sharp performance. Incongruously, most Subaru vehicles are discreet and versatile enough to serve as competent family haulers, and the brand is known for boasting some of the best crash test scores in the automotive world.

The 1950's

In the early 1950s, a collection of Japanese companies joined to form Fuji Heavy Industries Ltd. Its automotive division came to be known as "Subaru," which is a Japanese word meaning "unite." In 1954, the first Subaru car was unveiled. Powered by a four-cylinder engine, the P-1 (its name was later changed to the Subaru 1500) boasted a front-wheel wishbone-type independent suspension and was the first car to feature a monocoque body designed in Japan. Sales were suspended due to challenges associated with funding and support, but Subaru soon resolved its difficulties and rolled out a sibling for its first-born; the 360 was introduced in 1958. Dubbed the Ladybird because of its ladybug shape, the compact 360 proved immensely popular, and remained in production for 12 years.

The 1960's

The 1960s saw the launch of the first Subaru truck. Based on the Subaru 360 platform, the Sambar minitruck offered both compact dimensions (a must for Japan's crowded, narrow streets) and an extremely spacious cargo bed. The truck was soon joined by the Sambar Light Van, a compact van built for both commercial and leisure use. In 1966, the automaker rolled out the 1000, a car that holds the distinction of being the first vehicle to use the drive technology that is the linchpin of current Subaru models: a front-wheel-drive system coupled to a horizontally opposed engine. This setup offered many advantages in handling and performance. By the end of the decade, Subaru North America had been founded, and exports to the United States had begun.

The 1970's

Subaru started the '70s with the introduction of the GL/DL (called the Leone in other markets). The sedan (it was soon joined by a coupe and a station wagon) broke new ground by offering four-wheel-drive (4WD) capability. Up until then, 4WD had only been offered in off-road-oriented vehicles. Coveted for use in the snow and in hilly regions, the GL and DL also benefited from the increasing popularity of outdoor sports like skiing and fishing, and went on to become the world's top-selling 4WD vehicle. In 1977, Subaru rolled out the successful Brat; based on the GL, it was a small car-based pickup whose cargo bed featured a pair of jump seats. More and more, young people were seeking a vehicle designed for an outdoorsy lifestyle, and the rugged Brat was perfectly in step with their needs.

The 1980's

Subaru continued to offer versatile but slightly quirky vehicles through the '80s. It developed the world's first electronically controlled continuously variable transmission. The technology made its debut later that decade in a new Subaru, the tiny Justy economy car. By the end of the '80s, Subaru had given birth to the Legacy, which replaced the outgoing GL/DL (now called the Loyale in the U.S.). Available as both a wagon and a sedan, the Legacy placed an emphasis on performance.

The 1990's

The automaker made a name for itself in motorsports in the 1990s by being the first Japanese marque to win the Manufacturers' title at the World Rally Championship three years in a row. The Subaru family continued to grow during this decade, with the addition of the high-performance SVX, the popular Legacy-based Outback wagon and the sporty Impreza. In the late '90s, General Motors acquired a 20 percent stake in parent company Fuji Heavy Industries (FHI) with the aim of strengthening its presence in foreign markets. This affiliation didn't last long, however, and Toyota currently owns a small percentage of FHI.

Today & Beyond

Today, Subaru's lineup includes everything from compact trucks to family-friendly wagons to high-performance cars such as the WRX STi. The brand is hailed as a top pick for enthusiasts seeking vehicles that offer a shot of utility with their performance thrills.
  1. Victory Subaru

    1233 New Jersey 27
    Somerset, NJ 08873

    • Sales: 732-846-7222
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Get in Touch

  • Contact our Sales Department at: 732-846-7222
  • MondaySHOWROOM OPEN - 9:00am - 8:00pm
  • TuesdaySHOWROOM OPEN - 9:00am - 8:00pm
  • WednesdaySHOWROOM OPEN - 9:00am - 8:00pm
  • ThursdaySHOWROOM OPEN - 9:00am - 8:00pm
  • FridaySHOWROOM OPEN - 9:00am - 6:00pm
  • SaturdaySHOWROOM OPEN - 9:00am - 5:00pm
  • SundayClosed