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How Subaru became a lifestyle choice not a car company

Subaru just keeps setting new records every month with 2016 Forester, Outback and Crosstrek models. What is their unique selling proposition?

Subaru is a relatively small automaker around the globe, but they are selling a record number of cars in the U.S. and beating every other automaker in percentage of increase. What is Subaru doing to set itself apart? They have created a brand that has become a lifestyle not a car company.
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2016 Subaru WRX Awarded IIHS’ Highest Standard of Safety “2015 TOP SAFETY PICK +”

Seven models have earned 2015 safety awards from IIHS.
Subaru, today announced that the Insurance IIHS has awarded the highest standard of safety, 2015 TOP SAFETY PICK+ (TSP+) along with the highest possible rating of “Superior” for front crash prevention to the 2016 Subaru WRX , equipped with Subaru’s EyeSight* driver assist technology. By adopting the EyeSight for 2016 model, WRX earned 6 of 6 points for front crash prevention. Including 2016 Subaru WRX, Subaru has seven models that have earned 2015 safety awards from IIHS ? six with TOP SAFETY PICK+ and one with TOP SAFETY PICK.
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The World's Most Enjoyable Vehicle, The Subaru WRX STI S207

Based off of the WRX STI, Subaru is producing 400 units of a limited-edition model they’re calling the S207, which is so good the company is claiming it the “world’s most enjoyable vehicle.” It looks as much!

This special edition, top of the line WRX STI comes with a very long list of toys and tune-age, with a maximum power output of around 320 to 330 hp (updated), fully adjustable suspension, torque-vectoring, Brembo brakes, custom 19 inch rims and tires, and a large front spoiler.

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Chevrolet Equinox vs Subaru Forester – Only One Can Win

The 2015 Subaru Forester has been completely overhauled for 2015, despite the 2014 redesign. Subaru took the best features from the last update and packaged them up with a ton of other upgrades.  Nevertheless, this 2015 sees some major improvements and has been collecting awards faster than Michael Phelps in the pool at the Beijing Olympics. The base model includes a 2.5L, 170 horsepower Subaru Boxer engine which sits lower in the chassis for weight distribution and better handling. The upgrade engine is a 2.0L turbocharged beast-of-an engine that shreds the streets with
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New Subaru Outback and Next Impreza Previewed by Tokyo Concepts

While the Tokyo auto show is often a venue for Japanese automakers to get extra-weird with their concept cars, Subaru’s two show cars amount to a fairly straightforward preview of the next-generation Outback and Impreza hatchback.

The star of the show for Subaru is the Viziv Future Concept—“Viziv” is said to be derived from “Vision for Innovation,” and “Future Concept” is pretty self-explanatory. Draped in some of the most stylish, well-proportioned sheetmetal we’ve seen from Subaru, the Viziv is a two-door, but its design is said to preview the next-generation Outback.

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Impreza 5-door Concept

Subaru’s second world premiere at Tokyo will be the Impreza 5-door Concept, of which the company has released two sketches. No powertrain details are forthcoming, but we’ll learn more once the concept makes its in-the-flesh debut later this month.  Incorporating Subaru’s new design language, the Impreza hatchback employs C-shaped headlamps, a sloping greenhouse, and interconnected front and rear fender flares.
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Practicality Abound in the 2016 Subaru Forester

The recently-arrived 2016 Subaru Forester has a lot to offer drivers looking for something as practical as it is comfortable. While it doesn't boast a super-sleek tricked-out style that many other cars are employing, what it does bring is a look that tells you exactly what it's good at: getting you where you want to do with comfort and conveniences. With a spacious interior that features reclining back seats, plenty of cargo space, a touchscreen infotainment system, a 2.5-liter engine at 170 horsepower, and so much more. From the highway to the dirt trails, the Forester won…

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The 2016 Subaru Crosstrek is On the Way

Dropping the "XV" from the name, the upcoming 2016 Subaru Crosstrek is setting to be the best iteration of the model yet! Offering the standard Subaru Symmetrical All-Wheel Drive and an EPA-estimated 34 miles per gallon on the highway, this is one gorgeous off-roader you won't want to miss. Take a look at it below and see how one young couple considers their options: an exciting and bizarre off-road trip in their 2016 Crosstrek, or another mind-numbing trip to the men's clothing section at the mall. We think they choose wisely:

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The Subaru Legacy is Road-Conquering Efficiency and Comfort

Mid-sized, family-friendly, and ready to redefine how you look at any road condition, the Subaru Legacy is a sedan that can't be kept down by bad weather or long trips. Thanks to the standard Symmetrical All-Wheel Drive system, incredible fuel economy, roomy cabin, tons of modern features and tech like a touchscreen infotainment system and the option of Subaru EyeSight safety, among many other aspects, you'll look forward to every drive. Take a look below to learn more about the Legacy and see why it deserves a spot in your driveway:

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Five Incredible Reasons the Subaru BRZ Will Blow Your Mind

Affordable, light, and powerful, the Subaru BRZ is unlike anything else on the market today. Featuring impeccable handling around even the tightest corners, a cabin that's built around the driver's comfort and control, an efficient four-cylinder engine, a super light body, and much more make for one sports car that doesn't mess around. Take a look at the video below from the folks at Autotrader and see why the BRZ is a standout on any road:

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