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How Subaru became a lifestyle choice not a car company

Subaru just keeps setting new records every month with 2016 Forester, Outback and Crosstrek models. What is their unique selling proposition?

Subaru is a relatively small automaker around the globe, but they are selling a record number of cars in the U.S. and beating every other automaker in percentage of increase. What is Subaru doing to set itself apart? They have created a brand that has become a lifestyle not a car company.
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2016 Subaru WRX Awarded IIHS’ Highest Standard of Safety “2015 TOP SAFETY PICK +”

Seven models have earned 2015 safety awards from IIHS.
Subaru, today announced that the Insurance IIHS has awarded the highest standard of safety, 2015 TOP SAFETY PICK+ (TSP+) along with the highest possible rating of “Superior” for front crash prevention to the 2016 Subaru WRX , equipped with Subaru’s EyeSight* driver assist technology. By adopting the EyeSight for 2016 model, WRX earned 6 of 6 points for front crash prevention. Including 2016 Subaru WRX, Subaru has seven models that have earned 2015 safety awards from IIHS ? six with TOP SAFETY PICK+ and one with TOP SAFETY PICK.
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Chevrolet Equinox vs Subaru Forester – Only One Can Win

The 2015 Subaru Forester has been completely overhauled for 2015, despite the 2014 redesign. Subaru took the best features from the last update and packaged them up with a ton of other upgrades.  Nevertheless, this 2015 sees some major improvements and has been collecting awards faster than Michael Phelps in the pool at the Beijing Olympics. The base model includes a 2.5L, 170 horsepower Subaru Boxer engine which sits lower in the chassis for weight distribution and better handling. The upgrade engine is a 2.0L turbocharged beast-of-an engine that shreds the streets with
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