Subaru is a relatively small automaker around the globe, but they are selling a record number of cars in the U.S. and beating every other automaker in percentage of increase. What is Subaru doing to set itself apart? They have created a brand that has become a lifestyle not a car company.
How Subaru became a lifestyle choice not a car company
Subaru is a relatively small automaker around the globe, but they are selling a record number of cars in the U.S. and beating every other automaker in percentage of increase. What is Subaru doing to set itself apart? They have created a brand that has become a lifestyle not a car company.
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